Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6089A4
RGB
96, 137, 164
HSL
204, 27%, 51%
HSB
204, 41%, 64%
CMYK
41, 16, 0, 36
LAB
55, -9, -19
LCH
55, 21, 244
OKLCH
0.61, 0.06, 238
XYZ
20, 23, 38
LUV
55, -20, -27
HWB
204, 38%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.