Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6089AB
RGB
96, 137, 171
HSL
207, 31%, 52%
HSB
207, 44%, 67%
CMYK
44, 20, 0, 33
LAB
55, -8, -23
LCH
55, 24, 251
OKLCH
0.61, 0.07, 244
XYZ
21, 23, 42
LUV
55, -20, -33
HWB
207, 38%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.