Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6089BC
RGB
96, 137, 188
HSL
213, 41%, 56%
HSB
213, 49%, 74%
CMYK
49, 27, 0, 26
LAB
56, -4, -32
LCH
56, 32, 263
OKLCH
0.62, 0.09, 254
XYZ
23, 24, 51
LUV
56, -20, -47
HWB
213, 38%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.