Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6089C2
RGB
96, 137, 194
HSL
215, 45%, 57%
HSB
215, 51%, 76%
CMYK
51, 29, 0, 24
LAB
56, -2, -35
LCH
56, 35, 266
OKLCH
0.62, 0.10, 257
XYZ
24, 24, 54
LUV
56, -20, -52
HWB
215, 38%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.