Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6089C4
RGB
96, 137, 196
HSL
215, 46%, 57%
HSB
215, 51%, 77%
CMYK
51, 30, 0, 23
LAB
56, -2, -36
LCH
56, 36, 267
OKLCH
0.63, 0.10, 257
XYZ
24, 24, 56
LUV
56, -20, -54
HWB
215, 38%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.