Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608B95
RGB
96, 139, 149
HSL
191, 22%, 48%
HSB
191, 36%, 58%
CMYK
36, 7, 0, 42
LAB
55, -13, -10
LCH
55, 17, 218
OKLCH
0.61, 0.05, 214
XYZ
19, 23, 32
LUV
55, -21, -13
HWB
191, 38%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.