Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608BA1
RGB
96, 139, 161
HSL
200, 26%, 50%
HSB
200, 40%, 63%
CMYK
40, 14, 0, 37
LAB
55, -11, -17
LCH
55, 20, 237
OKLCH
0.61, 0.06, 231
XYZ
20, 24, 37
LUV
55, -21, -23
HWB
200, 38%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.