Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608BC9
RGB
96, 139, 201
HSL
215, 49%, 58%
HSB
215, 52%, 79%
CMYK
52, 31, 0, 21
LAB
57, -2, -37
LCH
57, 37, 267
OKLCH
0.63, 0.11, 258
XYZ
25, 25, 59
LUV
57, -20, -57
HWB
215, 38%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.