Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6094B5
RGB
96, 148, 181
HSL
203, 36%, 54%
HSB
203, 47%, 71%
CMYK
47, 18, 0, 29
LAB
59, -11, -23
LCH
59, 26, 244
OKLCH
0.64, 0.07, 237
XYZ
24, 27, 48
LUV
59, -24, -33
HWB
203, 38%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.