Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6098AC
RGB
96, 152, 172
HSL
196, 31%, 53%
HSB
196, 44%, 67%
CMYK
44, 12, 0, 33
LAB
60, -15, -17
LCH
60, 22, 228
OKLCH
0.65, 0.07, 223
XYZ
23, 28, 43
LUV
60, -26, -22
HWB
196, 38%, 33%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.