Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609CE7
RGB
96, 156, 231
HSL
213, 74%, 64%
HSB
213, 58%, 91%
CMYK
58, 32, 0, 9
LAB
63, -3, -45
LCH
63, 45, 266
OKLCH
0.68, 0.13, 255
XYZ
31, 32, 80
LUV
63, -26, -69
HWB
213, 38%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.