Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609FC7
RGB
96, 159, 199
HSL
203, 48%, 58%
HSB
203, 52%, 78%
CMYK
52, 20, 0, 22
LAB
62, -13, -27
LCH
62, 30, 245
OKLCH
0.68, 0.09, 238
XYZ
28, 31, 59
LUV
62, -28, -40
HWB
203, 38%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.