Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609FD2
RGB
96, 159, 210
HSL
207, 56%, 60%
HSB
207, 54%, 82%
CMYK
54, 24, 0, 18
LAB
63, -10, -33
LCH
63, 34, 253
OKLCH
0.68, 0.10, 244
XYZ
29, 32, 66
LUV
63, -28, -49
HWB
207, 38%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.