Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609FD5
RGB
96, 159, 213
HSL
208, 58%, 61%
HSB
208, 55%, 84%
CMYK
55, 25, 0, 16
LAB
63, -9, -34
LCH
63, 36, 255
OKLCH
0.68, 0.10, 246
XYZ
29, 32, 68
LUV
63, -28, -52
HWB
208, 38%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.