Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60A1DF
RGB
96, 161, 223
HSL
209, 66%, 63%
HSB
209, 57%, 87%
CMYK
57, 28, 0, 13
LAB
64, -8, -38
LCH
64, 39, 259
OKLCH
0.69, 0.11, 249
XYZ
31, 33, 75
LUV
64, -28, -59
HWB
209, 38%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.