Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60A2EF
RGB
96, 162, 239
HSL
212, 82%, 66%
HSB
212, 60%, 94%
CMYK
60, 32, 0, 6
LAB
65, -4, -46
LCH
65, 46, 265
OKLCH
0.70, 0.13, 253
XYZ
33, 35, 87
LUV
65, -28, -72
HWB
212, 38%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.