Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60A7DC
RGB
96, 167, 220
HSL
206, 64%, 62%
HSB
206, 56%, 86%
CMYK
56, 24, 0, 14
LAB
65, -12, -34
LCH
65, 36, 251
OKLCH
0.70, 0.11, 243
XYZ
32, 35, 73
LUV
65, -31, -52
HWB
206, 38%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.