Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60B4E2
RGB
96, 180, 226
HSL
201, 69%, 63%
HSB
201, 58%, 89%
CMYK
58, 20, 0, 11
LAB
69, -16, -31
LCH
69, 36, 242
OKLCH
0.74, 0.11, 235
XYZ
35, 41, 78
LUV
69, -35, -47
HWB
201, 38%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.