Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60BAED
RGB
96, 186, 237
HSL
202, 80%, 65%
HSB
202, 59%, 93%
CMYK
59, 22, 0, 7
LAB
72, -17, -34
LCH
72, 38, 244
OKLCH
0.75, 0.11, 236
XYZ
38, 44, 87
LUV
72, -37, -52
HWB
202, 38%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.