Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
612B08
RGB
97, 43, 8
HSL
24, 85%, 21%
HSB
24, 92%, 38%
CMYK
0, 56, 92, 62
LAB
25, 23, 32
LCH
25, 40, 54
OKLCH
0.36, 0.09, 48
XYZ
6, 4, 1
LUV
25, 40, 21
HWB
24, 3%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.