Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
618AAF
RGB
97, 138, 175
HSL
208, 33%, 53%
HSB
208, 45%, 69%
CMYK
45, 21, 0, 31
LAB
56, -7, -24
LCH
56, 25, 254
OKLCH
0.62, 0.07, 247
XYZ
22, 24, 44
LUV
56, -20, -35
HWB
208, 38%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.