Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
618FB5
RGB
97, 143, 181
HSL
207, 36%, 55%
HSB
207, 46%, 71%
CMYK
46, 21, 0, 29
LAB
57, -8, -25
LCH
57, 27, 252
OKLCH
0.63, 0.08, 244
XYZ
23, 26, 47
LUV
57, -22, -37
HWB
207, 38%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.