Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61A2CF
RGB
97, 162, 207
HSL
205, 53%, 60%
HSB
205, 53%, 81%
CMYK
53, 22, 0, 19
LAB
64, -12, -30
LCH
64, 32, 248
OKLCH
0.69, 0.09, 240
XYZ
29, 33, 64
LUV
64, -29, -44
HWB
205, 38%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.