Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61BBDC
RGB
97, 187, 220
HSL
196, 64%, 62%
HSB
196, 56%, 86%
CMYK
56, 15, 0, 14
LAB
71, -21, -25
LCH
71, 33, 230
OKLCH
0.75, 0.10, 224
XYZ
36, 43, 74
LUV
71, -38, -36
HWB
196, 38%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.