Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
620005
RGB
98, 0, 5
HSL
357, 100%, 19%
HSB
357, 100%, 38%
CMYK
0, 100, 95, 62
LAB
19, 40, 27
LCH
19, 49, 34
OKLCH
0.31, 0.13, 27
XYZ
5, 3, 0
LUV
19, 61, 12
HWB
357, 0%, 62%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.