Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
627188
RGB
98, 113, 136
HSL
216, 16%, 46%
HSB
216, 28%, 53%
CMYK
28, 17, 0, 47
LAB
47, -2, -15
LCH
47, 15, 264
OKLCH
0.54, 0.04, 259
XYZ
15, 16, 26
LUV
47, -9, -20
HWB
216, 38%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.