Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62738D
RGB
98, 115, 141
HSL
216, 18%, 47%
HSB
216, 30%, 55%
CMYK
30, 18, 0, 45
LAB
48, -2, -16
LCH
48, 17, 264
OKLCH
0.55, 0.05, 259
XYZ
16, 17, 28
LUV
48, -10, -23
HWB
216, 38%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.