Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62809E
RGB
98, 128, 158
HSL
210, 24%, 50%
HSB
210, 38%, 62%
CMYK
38, 19, 0, 38
LAB
52, -5, -20
LCH
52, 20, 255
OKLCH
0.59, 0.06, 249
XYZ
19, 21, 35
LUV
52, -15, -28
HWB
210, 38%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.