Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628DC9
RGB
98, 141, 201
HSL
215, 49%, 59%
HSB
215, 51%, 79%
CMYK
51, 30, 0, 21
LAB
57, -2, -36
LCH
57, 36, 267
OKLCH
0.64, 0.10, 257
XYZ
25, 26, 59
LUV
57, -21, -55
HWB
215, 38%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.