Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628DCB
RGB
98, 141, 203
HSL
215, 50%, 59%
HSB
215, 52%, 80%
CMYK
52, 31, 0, 20
LAB
57, -2, -37
LCH
57, 37, 267
OKLCH
0.64, 0.11, 258
XYZ
25, 26, 60
LUV
57, -21, -57
HWB
215, 38%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.