Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628FD0
RGB
98, 143, 208
HSL
215, 54%, 60%
HSB
215, 53%, 82%
CMYK
53, 31, 0, 18
LAB
58, -2, -39
LCH
58, 39, 268
OKLCH
0.65, 0.11, 258
XYZ
26, 27, 63
LUV
58, -21, -59
HWB
215, 38%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.