Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6293DB
RGB
98, 147, 219
HSL
216, 63%, 62%
HSB
216, 55%, 86%
CMYK
55, 33, 0, 14
LAB
60, -1, -42
LCH
60, 42, 269
OKLCH
0.66, 0.12, 258
XYZ
28, 29, 71
LUV
60, -23, -66
HWB
216, 38%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.