Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6294DA
RGB
98, 148, 218
HSL
215, 62%, 62%
HSB
215, 55%, 85%
CMYK
55, 32, 0, 15
LAB
60, -2, -42
LCH
60, 42, 268
OKLCH
0.66, 0.12, 257
XYZ
28, 29, 70
LUV
60, -23, -64
HWB
215, 38%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.