Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6299AB
RGB
98, 153, 171
HSL
195, 30%, 53%
HSB
195, 43%, 67%
CMYK
43, 11, 0, 33
LAB
60, -15, -15
LCH
60, 22, 225
OKLCH
0.65, 0.06, 221
XYZ
24, 28, 43
LUV
60, -26, -21
HWB
195, 38%, 33%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.