Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6299CC
RGB
98, 153, 204
HSL
209, 51%, 59%
HSB
209, 52%, 80%
CMYK
52, 25, 0, 20
LAB
61, -8, -32
LCH
61, 33, 256
OKLCH
0.67, 0.10, 248
XYZ
27, 30, 61
LUV
61, -25, -49
HWB
209, 38%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.