Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
629CBE
RGB
98, 156, 190
HSL
202, 41%, 56%
HSB
202, 48%, 75%
CMYK
48, 18, 0, 25
LAB
61, -13, -24
LCH
61, 27, 242
OKLCH
0.67, 0.08, 235
XYZ
26, 30, 53
LUV
61, -26, -34
HWB
202, 38%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.