Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62A2FA
RGB
98, 162, 250
HSL
215, 94%, 68%
HSB
215, 61%, 98%
CMYK
61, 35, 0, 2
LAB
65, -1, -51
LCH
65, 51, 269
OKLCH
0.71, 0.15, 257
XYZ
35, 35, 95
LUV
65, -28, -80
HWB
215, 38%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.