Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62C2EA
RGB
98, 194, 234
HSL
198, 76%, 65%
HSB
198, 58%, 92%
CMYK
58, 17, 0, 8
LAB
74, -21, -29
LCH
74, 36, 234
OKLCH
0.77, 0.11, 228
XYZ
39, 47, 85
LUV
74, -40, -43
HWB
198, 38%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.