Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
634877
RGB
99, 72, 119
HSL
274, 25%, 37%
HSB
274, 39%, 47%
CMYK
17, 39, 0, 53
LAB
35, 19, -23
LCH
35, 30, 310
OKLCH
0.45, 0.08, 310
XYZ
11, 9, 19
LUV
35, 10, -33
HWB
274, 28%, 53%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.