Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
035F74
RGB
3, 95, 116
HSL
191, 95%, 23%
HSB
191, 97%, 45%
CMYK
97, 18, 0, 55
LAB
37, -18, -19
LCH
37, 26, 226
OKLCH
0.45, 0.08, 220
XYZ
7, 9, 18
LUV
37, -26, -23
HWB
191, 1%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.