Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6389BB
RGB
99, 137, 187
HSL
214, 39%, 56%
HSB
214, 47%, 73%
CMYK
47, 27, 0, 27
LAB
56, -3, -31
LCH
56, 31, 264
OKLCH
0.62, 0.09, 256
XYZ
23, 24, 50
LUV
56, -19, -46
HWB
214, 39%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.