Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
639DFD
RGB
99, 157, 253
HSL
217, 97%, 69%
HSB
217, 61%, 99%
CMYK
61, 38, 0, 1
LAB
64, 3, -54
LCH
64, 55, 273
OKLCH
0.70, 0.15, 260
XYZ
35, 34, 98
LUV
64, -26, -86
HWB
217, 39%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.