Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A0BB
RGB
99, 160, 187
HSL
198, 39%, 56%
HSB
198, 47%, 73%
CMYK
47, 14, 0, 27
LAB
62, -15, -21
LCH
62, 25, 234
OKLCH
0.67, 0.07, 228
XYZ
27, 31, 52
LUV
62, -28, -29
HWB
198, 39%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.