Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A2D4
RGB
99, 162, 212
HSL
207, 57%, 61%
HSB
207, 53%, 83%
CMYK
53, 24, 0, 17
LAB
64, -10, -32
LCH
64, 34, 252
OKLCH
0.69, 0.10, 244
XYZ
30, 33, 67
LUV
64, -28, -49
HWB
207, 39%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.