Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A2EE
RGB
99, 162, 238
HSL
213, 80%, 66%
HSB
213, 58%, 93%
CMYK
58, 32, 0, 7
LAB
65, -4, -45
LCH
65, 45, 265
OKLCH
0.70, 0.13, 254
XYZ
33, 35, 86
LUV
65, -27, -70
HWB
213, 39%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.