Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63A5EB
RGB
99, 165, 235
HSL
211, 77%, 65%
HSB
211, 58%, 92%
CMYK
58, 30, 0, 8
LAB
66, -6, -42
LCH
66, 43, 262
OKLCH
0.71, 0.12, 251
XYZ
34, 36, 84
LUV
66, -29, -66
HWB
211, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.