Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63ABC1
RGB
99, 171, 193
HSL
194, 43%, 57%
HSB
194, 49%, 76%
CMYK
49, 11, 0, 24
LAB
66, -19, -19
LCH
66, 27, 225
OKLCH
0.70, 0.08, 220
XYZ
29, 36, 56
LUV
66, -32, -25
HWB
194, 39%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.