Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63ADF2
RGB
99, 173, 242
HSL
209, 85%, 67%
HSB
209, 59%, 95%
CMYK
59, 29, 0, 5
LAB
68, -8, -42
LCH
68, 43, 259
OKLCH
0.73, 0.13, 248
XYZ
36, 39, 90
LUV
68, -31, -66
HWB
209, 39%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.