Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63B2CA
RGB
99, 178, 202
HSL
194, 49%, 59%
HSB
194, 51%, 79%
CMYK
51, 12, 0, 21
LAB
68, -20, -20
LCH
68, 29, 225
OKLCH
0.72, 0.09, 220
XYZ
32, 39, 62
LUV
68, -34, -28
HWB
194, 39%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.