Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63B8EA
RGB
99, 184, 234
HSL
202, 76%, 65%
HSB
202, 58%, 92%
CMYK
58, 21, 0, 8
LAB
71, -16, -33
LCH
71, 37, 245
OKLCH
0.75, 0.11, 237
XYZ
37, 43, 84
LUV
71, -36, -50
HWB
202, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.